General Principles of Graphic Design


  1. Edward R. Tufte, "Envisioning Information", Graphics Press, Cheshire, Connecticut, 1990.
  2. Edward R. Tufte, "The Visual Display of Quantitative Information", Cheshire, Connecticut, 1983.


Introduce methods that can be used to communicate complex ideas with clarity, precision and efficiency. Tufte explains that the graphical display of data should:

If we use these same visual techniques to communicate data to ourselves when we are investigating complex data sets on the computer, we create the opportunity to discover new relationships visually. Systematic use of these techniques encourages "visual thinking".

Principles of Graphical Excellence

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R.D. Kriz
Va. Tech
College of Engineering
Revised 04/04/96